Psychologically speaking, virtual slot machines now serve the same functions for players as the mechanical ‘one-armed bandits’ of the past. The more we understand what makes slot games so addictive, the more likely we’ll be able to approach these games in a responsible manner and thus avoid succumbing to gambling addiction. Psychologists’ ‘inside view’ of the player experience can be used to shed light on real-time player behaviour, with the aim of informing the development of more responsible game designs. Reels Game slot machines induce what scholars call an ‘alphabetic…
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