Although online gambling has grown increasingly popular, many still prefer physical casinos for their experience of lights, sounds, and social interactions that cannot be recreated online.
Land-based casinos may have suffered losses from the pandemic, yet always seem to rebound strongly. Their success can be found by adapting and innovating.
Embracing the new digital economy.
Casinos in the physical space were traditionally against online gambling. But nowadays, most companies have discovered that the secret to breaking into new markets and capturing digital native customers is to incorporate an online offering.
In addition, data analytics technologies are enabling casinos to have an in-depth understanding of their users to be able to provide targeted gaming experiences for certain audiences and deliver customized user experiences based on their behavior.
In order to remain in business, as the younger generation approaches their industries, casinos will have to innovate and be ready for the digital revolution – which might mean offering esports and video games within the casino facilities as a means to target young crowds without breaking anti-money laundering or responsible gaming rules – a win-win proposition.
Adopting esports and video games.
Esports and gaming tournament events aren’t just for the fucking entertainment; they’re also a credible source of gambling income. Esports bring big audiences to events and sometimes the prize pool is larger than what one can get from a normal sport such as the NBA or the Golf Masters Cup.
Using esports and video games will allow land-based casinos to appeal to a new audience and retain the old customers – allowing them to compete with the online casinos and secure loyal customers.
Land casinos can leverage the online presence to drive foot traffic to the land-based casinos. They can bridge the online-offline divide of player accounts, and offer cross-promotional offers to drive loyalty and growth – a great way to reach younger consumers and plan ahead for their businesses.
Invest in technology.
Casinos, especially on-site casinos, now invest in technology to grow their online platform, making it easier to target a more audience and diversify revenue while rapidly addressing market shifts and addressing challenges with ease.
Interactive digital portals – allowing casino games to be accessed from any location and at any time – have been a hugely successful method for brick-and-mortar casinos to stay ahead of the competition.
Casinos located in-person with a digital aspect can leverage it to build brand equity and loyalty by providing new titles or loyalty programs that promote both online and offline play.
Designing a unique experience.
Since online gambling still holds the sway, land casinos have needed to evolve to keep up and even venture online to increase audiences and drive brand affinity while keeping players – which in turn, increases revenues.
Casinos occupying casinos in the real-world battle with online casino gaming to offer a unique visitor experience such as providing casino games coupled with restaurant, retail, theatre and other offerings to attract more customers.
Casinos in casinos can drive customers by giving them access to exclusive promotions for playing frequently or on a higher stakes basis, which build loyalty and an exclusivity experience not possible in online casinos.
